Almost 3,300 visitors attend DIGITAL SIGNAGE EXPO 2009

KIOSK EUROPE EXPO 2009 and DIGITAL SIGNAGE EXPO 2009, the joint international trade fairs for innovations in customer service and communication, took place from 5th to 7th May in Essen, Germany and attracted nearly 3,300 trade visitors - an impressive feat in today’s market conditions.

The newly-formed European Association for Self-Service presented awards for the best self-service solutions on display, and POPAI D-A-CH did the same for the digital signage side of the event. Next year, both trade fairs will again take place under one roof in Messe Essen from 15th to 17th June 2010.The 2009 events consolidated the shows’ standing as an essential meeting point for industry experts and purchasing decision makers from around the globe. High quality visitors to Essen came from a wide variety of countries across Europe, as well as a significant number of visitors from outside Europe. There were a very strong proportion of end clients and an extremely high number of decision makers; two thirds of the visitors were decision makers, with managing directors making up 49 per cent of the visitors, an increase of 30 per cent over last year.

By their own account, more than 60 percent of visitors will install digital signage or self-service solutions within the next 12 months.

“It was particularly gratifying to see high-profile companies and brands, as well as several advertising and communications agencies, amongst the visitors. This shows that communications specialists have now recognised that digital customer information is a new communication channel, and will thus increasingly use digital signage and self-service strategically in the future”, commented Jens Schindler, Managing Director of event organiser, hf media & events.